About Top Tier

About Us:
Welcome to Top Tier Performance, your premier fitness destination in Ponte Vedra Beach, Florida. At Top Tier Performance, we believe that everyone—whether you're an aspiring athlete or someone simply looking to reclaim your vitality—has the potential to achieve greatness. Our mission is to empower individuals and athletes of all ages to train smarter, perform better, and unlock their full potential through expert coaching, science-backed methods, and unwavering support. With a focus on personalized programs tailored to your unique needs, we help you build strength, boost endurance, enhance speed, and improve overall well-being.
Founded on the principles of dedication and excellence, our gym specializes in sports performance and personal training for individuals and athletes starting from age 12 and up. Our experienced trainers bring years of expertise in working with Division 1 athletes, competitive sports teams, and everyday fitness enthusiasts. Whether you're recovering from a hiatus in your routine or pushing toward elite-level competition, we're here to guide you every step of the way.
Personalized One-on-One Training
Life can throw curveballs, but getting back in shape or maintaining your fitness doesn't have to be overwhelming. Our personalized one-on-one training sessions are designed for anyone ready to invest in themselves. We cater to all fitness levels, from beginners rediscovering their strength to seasoned individuals aiming to stay at the top of their game.
Group and Team Training for Athletes
For young athletes striving to excel in their sports, Top Tier Performance offers dynamic group and team training programs tailored to college, high school, and middle school levels. We draw from proven methodologies like Westside Barbell-style explosive strength training to develop speed, agility, power, and sport-specific skills. Our programs foster a competitive yet supportive environment where athletes can train together, push their limits, and build camaraderie.
Our Team

Results Driven
results given
Our Training Philosophy:
Our comprehensive training system is rooted in the principles of the ATG (Athletic Truth Group) methodology, enhanced by elements of the Westside Barbell conjugate system and PJF Performance, particularly for plyometric development. We emphasize a physical therapy-informed approach to injury
prevention, integrating resistance bands for overspeed training and fast-twitch muscle development. Our three-week training rotation ensures progressive overload while minimizing risk. A major focus is placed on posterior chain and core development, as we believe true athleticism and explosive power stem from these areas.
Plyometric training is embedded into every session to maintain mobility and ensure athletes can effectively transfer new strength into sport-specific movement. Our goal is not to build bodybuilders rather it’s to develop better, more resilient athletes. In addition to our middle and high school age groups, we train dozens of collegiate athletes, NFL players, and UFC fighters. Regardless of age or current ability we provide the same elite-level opportunity to athlete who walks through our doors.


Top Tier Talk
Sammy is a great personal trainer! He has been training my son for over a year now and he has increased his vertical and his speed and agility and we are so happy with the results! My son plays basketball and wanted to increase speed and performance for his sport. I would recommend him to any athlete or anyone trying to reach there fitness goals.
Chris and Jennifer Holcomb
Top Tier Talk
The best gym to train for all levels from elementary school to college athletes. If you want to get explosive, improve mobility, speed, strength and endurance, Top Tier Fitness 904 is where you need to go. Sam's attention to detail in all facets of helping an athlete improve is unmatched. My son really enjoys training with Sam, he has helped my son achieve his goal of playing Division 1 football. If you want your son or daughter to improve their overall athleticism bring them to Top Tier Fitness 904.
Marty Geary
Top Tier Talk
Sammy has been training my son for over a year now, and our experience has been nothing but the best. Not only is he extremely knowledgeable in this field, but he is an amazing role model as well. My son’s physique has dramatically changed…he is much stronger, his vertical has greatly increased and he had gained so much confidence that has crossed over into his performance on the court. We can’t recommend Top Tier Fitness enough!
Briana Graham
Top Tier Talk
Sammy is the best trainer around. He is responsible for my sons complete transformation as an athlete. Took a slow, skinny kid and turned him into a fast much stronger kid in 12 months. My kids both love working out with Sammy. He takes a personal interest in them and makes it fun. I can’t imagine a better trainer in Jacksonville to develop speed and power than him.
Jeff McCrone
Top Tier Talk
As a father of four high-performing athletes in football and basketball at the high school and collegiate levels, I’ve seen firsthand how Sammy Murray at Top Tier Fitness 904 transforms athletes. He doesn’t just build strength—he trains the whole athlete, developing both the mindset and skillset needed to excel. Sammy’s focus on total-body training sets him apart. He goes beyond strength and speed, emphasizing mobility, flexibility, injury prevention, and functional power to ensure his athletes are balanced, explosive, and durable. More importantly, he bridges the gap between training and real-game performance, building confidence, discipline, and execution under pressure. If you’re looking for elite-level training that produces real results, Sammy Murray is the coach you need. He trains the body and the being, making Top Tier Fitness 904 truly top-tier. Highly recommend!
Bryan Schwartz, NFL Alumni
Top Tier Talk
Great place for ALL. Elementary middle school HS and college athletes to gain explosive flexible strength. This is what college coaches and recruiters are looking for. Sam and his team will get you RIGHT! My son loves the atmosphere and coaching. When my son’s season ended this year in November to now his strength has greatly increased and his body has changed shape. Sam is now getting him ready for college ball. OL have to be large but it has to be in the right places and explosive flexible strength is way to go in any sport. Sam and his team do a great job in a safe environment for all ages. Try this gym out very convenient in St Johns County off US 1. Thank you Sam for helping Zach acheive his goals!
James Marshall
Top Tier Talk
Been working with Sam for 5-6 months now. Not only has he helped me become much faster and stronger, but he has become a role model and someone I want to see when I go to lift. TopTierFitness is truly an incredible place and it makes me excited to get better.
Nick Spicer
Top Tier Talk
Amazing gym and an amazing trainer. Sammy Murray gets you right, ever since I have trained here my bounce and athleticism has improved heavily, and my strength along with my mobility as well. Easy 5 stars!
Landry Schwartz
Top Tier Talk
I’ll be going here since last spring and’s. I’ve put on 100 pounds to my squad 40 pounds to my bench. You’re also going to see a lot of muscle growth. Great environment surrounded by great people.
Zachary Marshall
Top Tier Talk
My high school son started working out at Top Tier 3 months ago. Has made great gains and loves to workout there.
Brian Weiss
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